Label 428 – Corporate Website Redesign

Visit website here: www.label428.com

Client: Label 428

Role: Website Designer · Front-End Developer · Style-Guide Lead · YouTube Channel Manager

Concept

In 2024, Label 428 engaged in a full-site redesign to reflect their premium food-&-beverage production identity. The goal was to create a digital home that visually matched their cinematic work, gave the brand a clear voice online, and provided a flexible framework for future content growth.

Story & Approach

• I facilitated a style-guide workshop with the Label 428 team and their graphic designer to define typography, colour palette, iconography, motion accents and grid systems.

• Using Framer, I architected and built the website from wire-frame to full-responsive production, integrating brand assets created by the designer (hero visuals, still-frames, motion loops, etc.).

• I collaborated closely with the designer on asset delivery, then implemented layout modules, interactive components, and brand animations while maintaining performance and accessibility.

• I also configured the YouTube channel within the site (embedding, section layouts, channel previews) to ensure a seamless content feed between their production work and corporate presence.

• The result: a sleek, engaging website that positions Label 428 as a forward-thinking production studio — matching their craft-level work in food & beverage content while offering a scalable base for publishing case studies, showreels and brand campaigns.

Tools & Technology

• Framer (responsive design, component-library)

• Custom style-guide (typography, colour, motion)

• Collaboration with graphic designer (visual assets, motion loops)

• YouTube channel integration (video assets, channel feed)