Behind The Scenes: Making of Our Ben & Jerry’s Spec Commercial (2-Part Series)

Client: Label 428

BTS Director / Videographer / Editor / Commercial Sound Post: Shreshth Singh

This two-part BTS series dives into the whirlwind two-week journey of creating “Peace, Love & Ice Cream” — a Ben & Jerry’s spec commercial that turns a break-in into an unexpected friendship.

Part 1 — Pre-Production:

I document the concept development and planning phase — from early brainstorming sessions to pre-production meetings — revealing how the Label 428 team pulled together a high-end spec spot under extreme deadlines.

Part 2 — Production Day:

A fast-paced look at the one-day shoot, capturing the team’s on-set workflow, lighting setups, and creative problem-solving. I showcase the organized chaos of production and the collaboration that brought the story to life.

Commercial Credits (Peace, Love & Ice Cream):

Production Company: Label 428
EP: Brian Lee
Director: Eric Bizzari
Producer: Brittany Saukel
DP: Brandon Fraser
1st AC: Andrii Shtakal
Gaffer: Gaurav Virkar
Grip: Rijul Kathuria
Sound: Ivan Zharov
BTS: Shreshth Singh
Production Assistants: Serena Nguyen, Siasat Singh, Marcus Santos
Post Audio: Shreshth Singh
Talent: Slavic Rogozine, Robert Bazzocchi
Equipment: 2D House

🎥 Production episode:

🎥 Post-Production episode: