Beyond Meat – The Steak for Everybody (National TV Commercial)

Role: Editor · Colorist

Client: Beyond Meat Canada
Production Company: Food428
EP: Brian Lee
Director: Adeel Shamsi
DP: Martin Wojtunik
Producer: Brittany Lee Mitchell
Art Director: Doozy
Food Stylist: Christina Frantzis

Concept

A bold, flavorful national campaign positioning Beyond Steak as “the steak for everybody.” The spot highlights inclusivity and everyday enjoyment — a celebration of how plant-based eating fits seamlessly into real life, no matter who’s at the table.

Story & Approach

The commercial blends lifestyle and food cinematography — diverse characters, shared tables, and beautifully plated meals — to create a warm, communal tone. My focus in post was to refine the pacing, texture, and energy to make every frame feel appetizing and inviting.

The edit balances lifestyle moments with tight macro shots of the food, using rhythmic transitions to build appetite and emotion in sync. In color, I leaned into rich contrast and natural warmth, giving the visuals a polished yet organic feel that supports the “real food for real people” message.

Seeing this project air nationally across Canada was a milestone — my first major commercial broadcast, and a proud debut as both editor and colorist.