Bluehive Bluebass Wireless Elite Headphone Commercial

Client:

Canadian Tire

Year:

2025

Bluehive Bluebass Wireless Elite Headphone Commercial

Concept

Bring a pair of wireless headphones to life like a hero product—merge sleek live-action with 3D to reveal design, mechanics, and premium features (noise cancellation, comfort, finish) in a bold, modern spot.

Story & Approach

I designed the piece as a hybrid: tactile macro cinematography for the physical object, and CG reveals for the internals and performance cues. To execute, I taught myself 3D modeling/animation in one month, building a production-ready asset in Blender to match the real product as closely as possible. Live-action plates were lit for contrast and reflections; CG sequences carried the engineering story. The edit leans on rhythmic motion and precise transitions; the grade in DaVinci Resolve pushes depth, metal, and texture without losing realism.

My Contributions

Co-direction and visual treatment
Cinematography & on-set camera operation
3D modeling, lookdev & animation (Blender)
Edit, VFX integration & finishing
Color grading (Resolve)

Credits

Roles: Director / DP / Editor / VFX / Color: Shreshth Singh

Client: Canadian Tire / Bluehive
Production Company: Label 428
Directors: Brian Lee & Shreshth Singh
Executive Producer: Brian Lee
Producer: Kamila Soneira
Art Director: Serena Nguyen
Gaffer: Gaurav Virkar
Talent: Stan Jankowski & Katerina Mellor
Stills: Stan Jankowski
1st AC: Kamila Soneira