Beyond Meat – Clean Eating (Commercial)

Role: Video Editor + Colorist

Agency: Label 428
Client: Beyond Meat
Director: Brian Lee

Concept

A branded short featuring a celebrity chef promoting clean eating made simple with Beyond Meat. The goal was to position plant-based cooking as both accessible and aspirational — a lifestyle rooted in health, warmth, and real food.

Story & Approach

The piece was shot in a bright home kitchen to evoke freshness and authenticity. My job in post was to refine pacing and emotion — balancing product focus with a human touch. The performance and food visuals needed to feel effortless, not scripted, so I built rhythm around her natural expressions and pauses.

The grade leaned toward clean whites and soft natural tones to highlight the freshness of the ingredients. I shaped the color and flow to keep attention on the food and the chef’s personality — subtle, confident, and warm.

My Contributions

• Edit pacing and structure for narrative clarity and brand tone

• Seamless product-feature integration with dialogue beats

• Refined grade and finishing to emphasize food appeal

• Final delivery for broadcast and digital formats