Osmow’s – Menu Board + App Shoot

Role: Director of Photography · Editor · Colorist
Client: Osmow’s
Production Company: Food428
Executive Producer: Brian Lee
Director: Stan Jankowski
1st AC: Brandon Fraser
Art Director: Doozy
Gaffer: Gaurav (Jedi)
Food Stylist: Justine Brady
Production Assistant: Meagan Fava

Concept

A high-end food campaign showcasing Osmow’s signature dishes for both their in-store menu boards and app visuals. The goal was to make each dish look irresistibly rich and dynamic — blending cinematic lighting, slow-motion detail, and precise color contrast to elevate everyday meals into crave-inducing visuals.

Story & Approach

Shot on the RED V-Raptor 8K, the film uses ultra-detailed macro work, slow motion, and controlled lighting to highlight texture — sizzling meat, creamy sauce drips, steam trails, and the golden crisp of fries. Every frame was designed to emphasize flavor and freshness.

As DP, I shaped the lighting to bring depth and dimensionality to the food — high contrast, soft speculars, and subtle backlight for that restaurant-kitchen realism. In post, I leaned into true-to-life color grading with clean whites, punchy highlights, and a slightly warm tonality to maintain visual consistency across both digital and in-store displays.

The result: a sleek, appetizing visual identity that bridges broadcast polish with digital usability.