2084 | Hershey’s (Spec Commercial) — BTS Video

Client: Label 428

Roles: BTS Director / Videographer / Editor / Sound

Go behind the scenes of 2084 — a futuristic Hershey’s spec commercial that explores love, time, and technology through the life of Bill. From a tender first kiss in 2025 to a world shaped by AI and Universal Basic Income, 2084 captures how Hershey’s connects humanity across generations.

Shot over two intense days, this BTS takes you through the chaos and creativity of pre-production, the challenges of filming an alien scene, and the team effort that made it possible.

Production Company: Label 428
EP: Brian Lee
Director(s): Stan Jankowski, Brian Lee
DP: Brandon Fraser
Producer: Brittany Saukel
Art Director: Serena Nguyen
MUA: Melissa Itwar
Post Production / VFX: Brandon Fraser
1st AC: Vivian Xavier
Gaffer: Gaurav Virkar
Grip: Chris Fernandes
Sound: Rachelle Au
Sound Mixing: Shreshth Singh
PA: Jake Bernstein, Paolo Laicini
Talent: Everton Campbell, Robyn Deverett, Christopher Bugg, Movsar Asuev
Equipment: 2D House

🎥 Post-production episode: