Ultimate Sauce

Client:

M&M Food Market

Year:

2024

M&M Food Market – “Ultimate Sauce” (Dinner Dilemma Done Series)

Role: Director of Photography · Camera Operator · Editor · Colorist

Client: M&M Food Market
Production Company: Label 428
EP: Brian Lee
Director: Stan Jankowski
Producer: Brittany Saukel
Art Director: Serena Nguyen

Concept

A fun, flavor-driven social spot showcasing M&M Food Market’s new Ultimate Sauce line — designed to prove that every meal can become a showstopper with the right drizzle. The goal was to create a fast-paced, appetite-punching visual that makes viewers instantly crave the product, while staying consistent with M&M’s bright, approachable brand identity.

Story & Approach

We built the piece around vibrant food styling and bold color contrast — warm oranges, saturated blues, and golden highlights that make every plate pop. The cinematography leaned into playful overheads and tight macro shots that capture textures: the gloss of the sauce, the crisp of fried chicken, and the melt of cheese over a burger.

I used soft directional lighting and high-contrast closeups to bring out food realism and depth, while keeping a consistent motion rhythm across shots. The pacing in edit was timed to music cues and sauce pours, amplifying flavor through movement. The grade emphasized warmth and saturation to evoke comfort, indulgence, and that “just one more bite” feeling.