Vida by Paderno – “Trizone Airfryer” (Canadian Tire)

Role: Director of Photography · Camera Operator · Editor · Colorist · AI Specialist

Client: Canadian Tire
Brand: Vida by Paderno
Production Company: Label 428
Director: Stan Jankowski
Producer: Kamila Soneira
Executive Producer: Brian Lee
Grip: Gaurav Virkar
Food Stylist: Justine Brady

Concept

A launch film for Vida by Paderno’s Trizone Airfryer — blending real cinematography with cutting-edge AI generation. The challenge was to showcase the product’s premium design and versatility in multiple modern kitchen environments — without traditional set builds or location shoots.

Story & Approach

We used a hybrid workflow combining live-action and generative visuals. I first trained a Flux Pro model to recognize the airfryer from every angle, under various lighting setups, creating a digital twin of the product. Using those trained assets, we generated custom kitchen scenes in AI — which were then refined with Adobe Firefly inside Photoshop for realism and texture balance.

The cleaned frames were brought into RunwayML to animate motion, while I captured complementary live-action shots of the product to ground the piece in reality. The final edit merges physical and synthetic footage seamlessly — a proof-of-concept for how AI and cinematography can coexist in commercial production.